https://www.clashofbeasts.com/
Company: Ubisoft
Responsibilities:
Flow charts & information architecture, Creation of wireframes, mockups and animations
Prototyping (click prototypes + engine prototypes), UXR testing
Prototyping (click prototypes + engine prototypes), UXR testing
Duration: 9 months
Tools: Figma, Adobe Illustrator, Adobe Photoshop, Unity, Miro
I work as a UX Designer for Ubisoft on a strategy mobile game called ‘Clash of Beasts’. Being the only UX Designer gave me a lot of responsibility so that I could take ownership of the whole development process from initial design to implementation. I worked on features in close collaboration with Game Designers creating wireframes, visualizing ideas, and building flow charts and prototypes ready to be handed over to Artists. I created UI Screens and Animations directly in Unity 3D and Figma. Besides that, I researched other strategy games, analyzed user feedback, and collected data from our Performance team. I took ownership for the whole development process, from initial design to implementation. We used agile methods like scrum, had stand-up meetings, and did a lot of planning/estimation with the whole team to define our goals and milestones.
FEATURE CASE: Increasing day 1 player retention
Increasing day 1-3 player retention is crucial for the long-term success of any game. To achieve this, we focused on enhancing the tutorial and refining gameplay mechanics to ensure a smoother and more engaging experience from the outset. By meticulously analyzing player feedback and gameplay data, we identified pain points and areas of confusion within the tutorial. We revamped the tutorial to be more intuitive, guiding new players through essential mechanics while maintaining a sense of excitement and accomplishment. Additionally, we fine-tuned gameplay elements to create a seamless transition from tutorial to full gameplay, reducing frustration and encouraging players to delve deeper into the game's intricacies. These efforts not only improved day 1 retention rates but also laid a solid foundation for sustained player engagement and enjoyment over time.
Updating the quest line flow
Wireframing
Creating a new story quest progress HUD menu for Clash of Beasts involved a strategic approach to ensure clarity and effectiveness in guiding players towards their goals. Initially, we conducted comprehensive player surveys and usability tests to understand common challenges and objectives that players faced during their initial gameplay sessions. This feedback was crucial in identifying key information and actions that needed to be highlighted in the HUD.
The wireframing process began with sketching out different layouts and functionalities that would best accommodate these insights. We focused on simplicity and accessibility, ensuring that essential elements such as health, energy, objectives, and navigation cues were prominently displayed without overwhelming the screen. Visual hierarchy played a critical role in organizing information, with clear distinctions between primary and secondary elements to prevent information overload.
Add the Story Quest progress in the City Screen HUD, giving the players guidance and a sense of progress for the steps required to complete and advance into the game.
Final
Feedback to guide players
Currently, the GO buttons only take the user to a specific screen, without informing them what exactly is required.
For this improvement, we need to provide more information in the config, like an extended action list, so players can go straight to what is asked for.
- Don't force players to tap the highlighted button.
- Remove the highlight effect if they press the button or close the window.
- Only show the highlight effect if it's triggered it in the GO button.
- Remove the highlight effect if they press the button or close the window.
- Only show the highlight effect if it's triggered it in the GO button.
In game
Final Game
CLASH OF BEASTS
IS A WAR STRATEGY GAME WITH FANTASTIC 3D ACTION GAMEPLAY
Build up your stronghold and collect mighty beasts to attack your enemies. Join a guild to clash with global players in spectacular 3D battles. Dominate the world of beasts with new content each season.
IS A WAR STRATEGY GAME WITH FANTASTIC 3D ACTION GAMEPLAY
Build up your stronghold and collect mighty beasts to attack your enemies. Join a guild to clash with global players in spectacular 3D battles. Dominate the world of beasts with new content each season.
THE PERFECT MIX
BETWEEN ACTION & STRATEGY
Attack enemy bases from the air or the land in spectacular 3D battles. Build up your stronghold, loan friend’s beasts to defend your base and repel enemy raids in real-time. Active up to 5 affinities for your base to create a tactical defense.
BETWEEN ACTION & STRATEGY
Attack enemy bases from the air or the land in spectacular 3D battles. Build up your stronghold, loan friend’s beasts to defend your base and repel enemy raids in real-time. Active up to 5 affinities for your base to create a tactical defense.
