Client: Emirates National Bank of Dubai (ENBD)
Brief: Money Transfer Feature
Tools: Figma, Adobe Illustrator, Adobe Photoshop
Introduction
The banking industry has transformed with new tech and changing preferences. Banks seek innovative ways to cater to Zillennials and Gen Alpha. This case study explores a unique banking feature for seamless expense sharing.
User-Centered Design:
The banking feature was designed to appeal to Zillennials and Gen Alpha, who prioritize simplicity, convenience, and social interactions in their digital experiences. The design focuses on intuitive navigation, minimalistic interfaces, and a simple expense-sharing process to meet their needs.
Innovation
This sharing feature simplifies group payments like restaurant bills, concert tickets and more. Users can split expenses and transfer money to friends in real-time using NFC technology to tap phones together securely and conveniently.
Visual Appeal:
The design of the banking app is centered around creating a visually attractive and vibrant user interface that captures the attention of Zillennials and Gen Alpha. The color palette is modern and elegant, and the use of engaging animations adds to the overall inviting and enjoyable experience. These design elements combine to create a visually stimulating banking app that stands out.
Personalization and Engagement:
The app aims to meet the needs of the users by providing options for personalization with customizable profiles and avatars. This feature allows users to personalize their profiles using unique themes and stickers, enabling them to express their individuality.